Summary
We’re excited to announce that Polaroid’s recent campaign, Capturing Real Life, has been selected as a Musicbed Award winner. This campaign stands out for its authentic and heartfelt storytelling, which beautifully aligns with Polaroid’s brand identity of capturing genuine, unfiltered moments. We’re thrilled to have contributed to this project by providing music that amplified the raw emotion and candid spirit that Polaroid infused in this project.
The Client
The Capturing Real Life campaign emphasizes the beauty and sometimes hardship of everyday moments. Musicbed’s curated collection of music played a pivotal role in bringing that vision to life. The music selection enhances the nostalgic feel of the campaign while echoing the timelessness of Polaroid. To ensure that each scene resonated emotionally with the audience, Musicbed was proud to collaborate with the creative team to carefully match music to visuals.
The Project
This Polaroid campaign exemplifies the power of combining visual storytelling with the right soundtrack. Music is not just a background element; it’s a vital part of conveying the emotional tone of a story, and the success of this campaign underscores that fact. We are proud to have contributed to a project that so effectively used music to evoke genuine emotion and create a lasting impression.
The Challenge
Polaroid collaborated with four different influencers to create meaningful videos for their campaign. Finding the right music to fit the specific style of each person’s work, without departing from the overall feel of the project, was a challenge Polaroid conquered with the help of Musicbed’s expansive collection of songs from unique artists around the world.
The Outcome
Polaroid found four distinctive songs in Musicbed’s collection that fit the vibe of each influencer and amplified the emotional content of each piece. You can find the songs featured in this project here:
- “Rear View Mirror – Instrumental” by Jacob McCoy
- “BIC” by Sunbörn
- “Crest” by Luke Atencio
- “Keep Moving On – Instrumental” by Doubles
Explore Musicbed’s entire roster of songs here.
