Uncompromising Vision: Director Ian Pons Jewell on Finding Your Style and Building a Visual Language

Ian Pons Jewell isn’t someone to mince words. As you’ll see right from the beginning of our conversation, he’ll say…

Lucky Generals’ Creative Director Danny Hunt on Making Great Work

Ego is a strange thing in advertising, or any creative field for that matter. In one way, it seems to…

9 Ads Where Music Made the Difference

It’s easy to think of an ad’s soundtrack as something that enhances the emotional moments or simply fills out the…

Squarespace’s VP of Creative Ben Hughes on Balancing Business Acumen and Creativity

There’s a myth that being a business person and a creative person are mutually exclusive, that they exist in different…

Case Study: Musicbed’s Custom Work on Nike’s “You Can’t Stop Us”

Sometimes a project is bigger than music or film, and we’re proud that Musicbed was able to contribute to the…

Balancing Preparation and Spontaneity with Director Jane Qian

Brands are always looking for the holy grail of advertising: Authenticity. But, it’s one of those tricky pursuits where the…

Case Study: Honing a Custom Musicbed Song for the New Ford Bronco Brand

It’s been 24 years since the last Bronco came off the line at Ford, so the iconic brand knew it…

6 Filmmakers Share Their Advice for Project-Winning Treatments

Before the lights, cameras, actors, and awards, there’s only you and your idea. This idea exists in the dark, constantly…