Ego is a strange thing in advertising, or any creative field for that matter. In one way, it seems to be essential, but in other ways (like collaborating) it’s the stick in the gears. The small thing that’ll break down the entire process, and maybe the whole agency, in the end. For Danny Hunt, Creative Director at Lucky Generals and formerly at The & Partnership, Saatchi & Saatchi, and more, he’s found the right place for it.
There’s a myth that being a business person and a creative person are mutually exclusive, that they exist in different universes with parallel paths. According to Squarespace’s VP of Creative Ben Hughes, it’s the intersection between these paths where the real magic happens:
Before the lights, cameras, actors, and awards, there’s only you and your idea. This idea exists in the dark, constantly evolving and begging to be put into the real world, representing a million different possibilities before it takes its final shape.
Launching your first feature is no small feat. Some will say the hardest part is finding an idea worth pursuing, or that the real roadblock is convincing other people that your idea is worth pursuing. Others point to the logistics of production as the real challenge. One thing is for certain: well-informed preparation goes a long way towards making the process smoother—helping you bring the film you’ve envisioned to life.
We recently sat down with the founders of MOUTHWASH Studio: Abraham Campillo, Mackenzie Freemire, and Alex Tan, to discuss the value of unique online experiences for filmmakers and their work.
Amid the hustle and bustle of getting things done, it’s easy to lose sight of who we are and what we’re about—it’s easy to neglect our brand. We can get so caught up creating that we forget the “why” behind our work, and everything we do starts to feel fluid and ungrounded.
Strange times like these are perfect for creatives. It’s in our nature to adapt and working from home requires its fair share of adaptation. You’re competing against loneliness, distractions, overly affectionate dogs — and that’s just the start of it.