From building characters to defining the feel, we look the important role music plays in Tarantino films.
Some projects are deceptively difficult. Nailing a performance or putting together an emotional moment can seem easy to the audience but involve late nights and hours of hair-pulling. Then, there are projects like Porsche’s Drive2Extremes that are so difficult to create, it couldn’t be more obvious. Nearly impossible, even. According to Director Nick Schrunk, taking on the challenges in a project like this is a gamble, but one with high rewards.
Unlike so many other aspects of filmmaking, what happens in the editing room is as close to magic as you can get. Close to magic, because how exactly do you explain what it is that makes a person want to keep watching something? For Chris Franklin, this magic happens when he’s living and breathing the narrative.
Just like a good book, film or poem, a good ad requires repeat viewing. On the first watch of LaCoste’s incredible “Crocodile Inside” spot, you’ll follow the story and the spectacle, and maybe even look up the stunning song (It’s “Hymne à l’amour” by Edith Piaf). You may get a few chills or even notice the Buster Keaton-inspired moment.