Brands are always looking for the holy grail of advertising: Authenticity. But, it’s one of those tricky pursuits where the more intentionally you grasp for it, the more difficult it is to acquire. By its very nature, you can’t manufacture something that’s organic. And, that’s why brands bring in talented directors like Jane Qian. She’s quickly becoming a prominent name in branded content, through her work with Arm & Hammer, Nike, Paralympics, Chevrolet, and more, and a big part of that is because her work doesn’t seem branded at all.
Before the lights, cameras, actors, and awards, there’s only you and your idea. This idea exists in the dark, constantly evolving and begging to be put into the real world, representing a million different possibilities before it takes its final shape.
The beauty (and terror) of creative projects is that things don’t always go to plan. Funding falls through, actors get sick, and you have to pivot your vision to something new. Then, you have the extreme version of that, which Director/DP/Editor Chris Murphy experienced during the production of YETI’s short film Kekoa.
As filmmakers, we all stand on the shoulders of giants. No matter how original or visionary you think your work is, odds are, you’re re-hashing an idea used by a filmmaker (or two) who’ve also borrowed that same idea from another filmmaker’s work a half-century ago.
Acclaimed director—and Filmsupply filmmaker—Salomon Ligthelm took us behind the scenes of his music video for “Easy”, by Ayia, affording us the chance to watch his creative process unfold in real-time.
Filmmakers have always been on the front lines of change, and this cultural moment is no different. As the world reconsiders its perspectives on race, we can play a huge part in furthering that conversation through our own craft. We have the tools, so we may as well put them to good use.
We’ve talked many times about creative constraints and their value, but sometimes as filmmakers we don’t have the luxury of constraints. As they say, there’s nothing scarier than a blank page, and that’s just what Director Josh McGowan was faced with in his production of Cadillac’s Oscar spot.
For Nike’s Lebron 17 spot, the team at Blue Ox Films knew they needed to do more than think outside the box—they needed to create a new one.
It’s hard to know what ‘appreciate’ or ‘support’ should mean to you, specifically, as a filmmaker or a fan of films. When Women’s History Month rolls around, it’s what we’re asked to do, but how do we put that into action? Is it just a matter of acknowledgment or credit to the women who’ve pioneered filmmaking in the past?
As filmmakers, particularly documentary filmmakers, it’s our job to do the digging. It can be uncomfortable and it’s never clean, because the truth is never simple. This is why documentaries are so important—they offer the time and context needed for the truth, as long as we can extract it.