Acclaimed director—and Filmsupply filmmaker—Salomon Ligthelm took us behind the scenes of his music video for “Easy”, by Ayia, affording us the chance to watch his creative process unfold in real-time.
Filmmakers have always been on the front lines of change, and this cultural moment is no different. As the world reconsiders its perspectives on race, we can play a huge part in furthering that conversation through our own craft. We have the tools, so we may as well put them to good use.
We’ve talked many times about creative constraints and their value, but sometimes as filmmakers we don’t have the luxury of constraints. As they say, there’s nothing scarier than a blank page, and that’s just what Director Josh McGowan was faced with in his production of Cadillac’s Oscar spot.
For Nike’s Lebron 17 spot, the team at Blue Ox Films knew they needed to do more than think outside the box—they needed to create a new one.
It’s hard to know what ‘appreciate’ or ‘support’ should mean to you, specifically, as a filmmaker or a fan of films. When Women’s History Month rolls around, it’s what we’re asked to do, but how do we put that into action? Is it just a matter of acknowledgment or credit to the women who’ve pioneered filmmaking in the past?
As filmmakers, particularly documentary filmmakers, it’s our job to do the digging. It can be uncomfortable and it’s never clean, because the truth is never simple. This is why documentaries are so important—they offer the time and context needed for the truth, as long as we can extract it.
Welcome back to our second article in a series exploring The Commercial Directors Diversity Program, or CDDP. In this installation, we had the opportunity to speak with Vanessa Black and Jane Qian about the specifics of their productions and how they overcame challenges to make them a reality.
For many filmmakers, branded content is a tough code to crack. With variables including — but not limited to — product, budget, timelines, and internal politics, it may seem like a game not worth jumping into. But, allow Scott Ballew, YETI’s Head of Content, to simplify it for you.
Filmmaking is an act of courage, a leap of faith, no matter what role you play in its production. It takes vulnerability and strength to believe all of these pieces will come together and make something that’s good, not to mention something that actually connects with people.