Observation is an act of creation. Whether or not that’s true for the cosmos, it’s true for clichés: they don’t exist until we notice them ⎯ or someone points them out. Creative Director Andy Baker (Nat Geo, Netflix) pointed out a cool German term for this, which you can read below. But suffice it to say that clichés abound, and they’re more prevalent than ever. Which isn’t necessarily a bad thing.
For most creatives, healthy working relationships are a rare gift. There’s a lot working against us: Egos. Pressure. Deadlines. Differences of opinion and taste. And yet we can’t help noticing that some of the best work being done today is being done by people who genuinely like each other. A great example of this is National Geographic Channels SVP/Group Creative Director Andy Baker and one of his go-to photographers, Joey L.
