It’s easy to think of an ad’s soundtrack as something that enhances the emotional moments or simply fills out the rest of the edit, and sometimes that’s true. But, there are also times when the script is flipped, when music becomes the starting point, not the finish line.
If you’ve been in an Apple Store recently, you’re already familiar with Austin Mann’s work. He’s the photographer responsible for some of the stunning iPhone imagery currently being used in stores, online, and on billboards around the world. We’ve driven past his 30-story-tall image of a waterfall in Downtown Dallas many times. But if you think having your work on display for the world sounds like a dream come true, you’re wrong. Or at least Austin doesn’t see it that way. His ambitions are much larger and much smaller at the same time.
