Amid the hustle and bustle of getting things done, it’s easy to lose sight of who we are and what we’re about—it’s easy to neglect our brand. We can get so caught up creating that we forget the “why” behind our work, and everything we do starts to feel fluid and ungrounded.
In Episode 3 of YouTube Masters, Satchell Drakes, who has worked with brands like Nintendo, Nike, and eBay, (not to mention was also a YouTuber on the board of the Internet Creator’s Guild), talks about how empathy for your viewers is the driving force behind impactful and effective communication.
