Acclaimed director—and Filmsupply filmmaker—Salomon Ligthelm took us behind the scenes of his music video for “Easy”, by Ayia, affording us the chance to watch his creative process unfold in real-time.
We’ve talked many times about creative constraints and their value, but sometimes as filmmakers we don’t have the luxury of constraints. As they say, there’s nothing scarier than a blank page, and that’s just what Director Josh McGowan was faced with in his production of Cadillac’s Oscar spot.
For Nike’s Lebron 17 spot, the team at Blue Ox Films knew they needed to do more than think outside the box—they needed to create a new one.