Every brief that comes across a filmmaker or agency’s desk provides a choice. In that moment, you can choose to pay the bills or work on a project you love. If you’re one of the lucky ones, those two overlap. That was the case for the team at Blue Ox Films when they got a brief from The CW. It didn’t have everything planned out, and that was a beautiful thing.
For Nike’s Lebron 17 spot, the team at Blue Ox Films knew they needed to do more than think outside the box—they needed to create a new one.