When it comes to advertising during Sunday’s big game, a captivating story always wins. Here’s how the CBS Sports team accomplished this with their NFL AFC Championship spot using “Across The Sea.”
Director Phil Wall works across the commercial and narrative space, with films like The Book Keepers, The Passing Game, and more. One of his commercial clients, GORUCK, is behind one of the most rigorous and challenging athletic competitions on the planet, called GORUCK Selection, which puts athletes through more than 48 hours of physical, mental, and even spiritual torment. So, when they brought up the idea of capturing the competition, Phil knew there was an opportunity. He just didn’t know what kind.
At Musicbed, we preach the importance of music every day, but sometimes we don’t have to preach at all. There are filmmakers who just get it. The creatives at Blue Ox Films know the weight and importance of music as much as we do, and we had the chance to talk with them about their work on The CW’s All American Stories.
Sometimes a project is bigger than music or film, and we’re proud that Musicbed was able to contribute to the message in Nike’s “You Can’t Stop Us” spot. The piece is an inspirational examination of the struggles and triumphs we face, and how those struggles and triumphs can also bring us together.
It’s been 24 years since the last Bronco came off the line at Ford, so the iconic brand knew it needed to make a bold statement for the 2020 rerelease of its off-road workhorse. As their creative agency, Wieden+Kennedy’s internal team collaborated with Musicbed composer Ryan Taubert and Director Salomon Ligthelm to create a sound as epic as the campaign.
International Justice Mission’s latest film, written and directed by Adam Joe, is a docu-narrative that tells the story of Liana (her real name is protected), a young girl who was sold into sex slavery by her own mother. In this case study, we’ll explore how Musicbed Custom Music Composer Chris Coleman took Adam’s direction to create a stunningly on-point score for this heart-wrenching and redemptive short film.
When Cartoon Network’s legendary, genre-disrupting series The Powerpuff Girls marked its 20-year anniversary, its creative team knew they needed something special. Along with Musicbed Custom Music artists Emily Kopp and Justin Beckler (a.k.a Midnight Riot), they created an original piece of music to celebrate the special event alongside an art initiative featuring work from female animators around the world.