Thoughts On Fostering Your Creativity with Ryan Booth

Perhaps the most unique trait Ryan Booth has is his transparency. Sure, as a creative and commercial director, he’s built…

How to Build a Commercial Budget

On certain levels, developing a production budget is the same regardless of the type of film, whether you’re diving into…

No Coasting: A Conversation with Diego Contreras

We’ve been fans of Diego Contreras since before his breakthrough film Islands nabbed a Vimeo Staff Pick in 2013. Since…

Detail Work: Inside GE’s ‘Unimpossible Missions’ Ads

It’s very hard to tell what makes a film great. Students spend hundreds of thousands of dollars trying to learn…

The Real McCoy: A Conversation About Authenticity in Advertising

At this point, we expect advertising to be insincere. We’ve never won a free cruise to the Bahamas. That cheap…

Rob Chiu’s Journey from Animator to Director

Like any good story, our careers often make sense only in retrospect. In the moment, the way forward is anything…

Planning vs. Improvisation on Volvo’s New Ad “Moments”

The tagline at the end of Volvo’s new ad, “Moments,” says: Sometimes the moments that never happen matter the most.…

A Production Company Discusses the Reality of Failure

It wasn’t easy to find someone to interview about failure. It’s not just that people don’t like talking about their…

Dana Shaw’s Gut-Level Approach to Editing

Dana Shaw is a hands-on type of guy. A film editor, stained-glass artist, and self-proclaimed bird charmer, Dana’s preferred method…

How to Break Into the New Commercial Landscape

Commercial filmmaking is experiencing a tectonic shift. Clients are expecting better projects for smaller budgets, and if you’re part of…