The Creative Choices Behind Ford’s Stunning Bronco Brand Release

When you’re relaunching a brand as iconic as the Ford Bronco, there’s more than a little bit of pressure. It’s…

An Executive Producer Breaks Down the ‘TUMI x Chris Pratt’ Spot

Take Stink Studio’s Executive Producer Omid Fatemi, for example. He’s behind the TUMI x Chris Pratt spot, which is simple…

How Two Brothers Created 17 Commercials (And One Incredible Short Film)

It’s easy to compare the creative life to the domino effect. One project can lead to another and each new…

How to Find the Perfect Song to Pitch to Your Client

A music supervisor isn’t necessarily a household title, partially because it tends to be a “high-end” job, reserved for agencies…