The quickest way to do bad work is to worry about doing bad work. It’s that well-known truth all over again: We move toward what we focus on. At some point, the people who make great things stop worrying so much about making bad things, and they start getting work done, getting projects finished, getting pieces out there. They eschew perfectionism in favor of productivity. They work fast — and fearlessly.
“Ignorance is bliss,” Isaac Testerman says. “Everything we did was taking the bull by the horns, not knowing if what we were doing was the best way to go about it. We were just doing things the best we could.” After making his first short film with zero filmmaking know-how, Isaac went on to cofound Delve, one of Facebook’s lead creative agencies. Now, seven years later, what Isaac and his team lack in formal training, they make up for with gusto and experience.
