When Ricky Staub, founder and director of Neighborhood Film Company, decided to make his first narrative short film, he went back to the oldest writing adage in the book: write what you know. And what did Ricky know? North Philly, that’s what. “It’s the most inspiring place I’ve ever lived,” he told us. “It’s a unique world that I don’t see explored a lot — a world I have tons of nuanced insight into.”