Balancing Preparation and Spontaneity with Director Jane Qian

Brands are always looking for the holy grail of advertising: Authenticity. But, it’s one of those tricky pursuits where the…

5 Things Every Filmmaker Should Know Before Making Their First Feature

Launching your first feature is no small feat. Some will say the hardest part is finding an idea worth pursuing,…

For Director Sofia Coppola, Music Comes First

In her now 21-year career as a film director, Sophia Coppola—the daughter of Hollywood mogul Francis Ford Coppola—has staked her…

Embracing the Unknown: A Conversation with TOPJAW’s Will Warr

If YouTube is going to teach you one thing, it’s adaptability. Whether you’re talking about the creative aspect or the…

Musicbed Reopen Challenge is Here. We’re Giving Away $100,000 to Filmmakers.

We founded Musicbed on the belief that creatives have the power to shape culture. Right now, there’s an opportunity to…

Building Cadillac’s Oscars Spot From Scratch

We’ve talked many times about creative constraints and their value, but sometimes as filmmakers we don’t have the luxury of…

How Blue Ox Films Brought Nike’s Lebron 17 Spot to Life

For Nike’s Lebron 17 spot, the team at Blue Ox Films knew they needed to do more than think outside…

How Two Brothers Created 17 Commercials (And One Incredible Short Film)

It’s easy to compare the creative life to the domino effect. One project can lead to another and each new…

Following Two Filmmakers’ First Steps Into the Commercial Industry

At Musicbed, we’re passionate about CDDP’s cause because we get it. The commercial industry can be an intimidating place. Beyond…

Why You Should Make a Micro-Budget Feature Film (and How)

Micro-budget filmmaking is not for the faint of heart. You end up wearing multiple hats, taking on debt, asking friends…