There’s a myth that being a business person and a creative person are mutually exclusive, that they exist in different universes with parallel paths. According to Squarespace’s VP of Creative Ben Hughes, it’s the intersection between these paths where the real magic happens:
As a leader how do you motivate creatives — or even motivate yourself as a creative person? As roller-coaster rides of emotional stability and productivity, how do you bring out their best? After all, we’re willing to put up with this instability for a reason — creativity, in our book, is one of the defining attributes for meaningful work. It’s probably worth learning how to work with them.