For years now, the name “SoulPancake” has been floating around the Internet, attached to unapologetically feel-good (and unstoppably viral) videos like Kid President, Kitten Therapy, and Heart Attack!, as well as disarmingly philosophical series like Metaphysical Milkshake. Yeah, we’d heard of SoulPancake. But for a long time we weren’t exactly sure what SoulPancake was. A creative agency? A Rainn Wilson side project? A, for lack of a better term, movement?