Ego is a strange thing in advertising, or any creative field for that matter. In one way, it seems to be essential, but in other ways (like collaborating) it’s the stick in the gears. The small thing that’ll break down the entire process, and maybe the whole agency, in the end. For Danny Hunt, Creative Director at Lucky Generals and formerly at The & Partnership, Saatchi & Saatchi, and more, he’s found the right place for it.