Let’s take a look at how this year’s Big Game ads used music to drive the story, support the message, and connect with viewers.
In a film, music can either be a life raft or the tip of the iceberg: something that sits on the surface, staying afloat, or something that hints at a greater narrative depth. One is a missed opportunity and one is art, and for directors like Phil Wall, behind Hulu’s The Standard, he’s not using his sound as a way to bail out. He’s using it to crack the door to something underneath the surface.
Director Phil Wall works across the commercial and narrative space, with films like The Book Keepers, The Passing Game, and more. One of his commercial clients, GORUCK, is behind one of the most rigorous and challenging athletic competitions on the planet, called GORUCK Selection, which puts athletes through more than 48 hours of physical, mental, and even spiritual torment. So, when they brought up the idea of capturing the competition, Phil knew there was an opportunity. He just didn’t know what kind.
Sometimes a project is bigger than music or film, and we’re proud that Musicbed was able to contribute to the message in Nike’s “You Can’t Stop Us” spot. The piece is an inspirational examination of the struggles and triumphs we face, and how those struggles and triumphs can also bring us together.
In her now 21-year career as a film director, Sophia Coppola—the daughter of Hollywood mogul Francis Ford Coppola—has staked her claim as one of the great visionary filmmakers of our time. Though often compared to the likes of Wes Anderson and Paul Thomas Anderson, Coppola has carved out a distinct style of her own.
When we started Musicbed, our goal was to empower creatives to make their best work. We believe you should have access to great music to bring your vision to life—and it shouldn’t come with miles and miles of red tape.
Wes Anderson is a divisive director. Some moviegoers resonate with his idiosyncratic style, while others loathe it. But wherever you land on the spectrum, you can’t deny how masterfully he utilizes music. We take a deep dive into his uncanny ability for finding just the right song for just the right moment, whether that’s how he distinguishes between songs and scores or how he uses music as a way to interpret the stories he tells.
There’s a new group of creators that are currently being aﬀected by unexpected DMCA claims. Twitch music is now causing streamers to face claims for using unlicensed music. And many of them feel blindsided.