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Director Phil Wall works across the commercial and narrative space, with films like The Book Keepers, The Passing Game, and more. One of his commercial clients, GORUCK, is behind one of the most rigorous and challenging athletic competitions on the planet, called GORUCK Selection, which puts athletes through more than 48 hours of physical, mental, and even spiritual torment. So, when they brought up the idea of capturing the competition, Phil knew there was an opportunity. He just didn’t know what kind.

This year, the Musicbed Challenge had a different end goal than in years past. Creatives had an unprecedented chance to re-shape culture during a critical moment in history. So we asked them to use their talents for the greater good. To find a story within their communities, and to make a film that could make a difference.

Finding music for your films is not easy. It’s a little bit like a treasure hunt, and not always the fun kind—it’s the kind that can really slow your edit if you don’t have the right tools at your disposal. We know because we’ve been there. You’re in the middle of a project and it’s time to start thinking about the soundtrack, then it all comes to a screeching halt.