From the outside, it’s not always clear what a producer does. Turns out it’s the same on the inside. “There’s no manual for it,” Nicole Irene Dyck told us, a prolific producer who, at the time of this interview, was working on no fewer than six films. “When people ask me what a producer does, I laugh and tell them, ‘Oh, everything’s my fault. That’s what I do.’” It’s an essential role. And as anyone who’s ever made a film knows, a good producer is the unsung hero behind every successful project, and the scapegoat for every failure. So it goes.
The way people make films has changed a lot over the past few years. But the way people watch films has changed even more. Video on demand, mobile viewing, subscription services like Netflix and Amazon Prime — all of these things have fundamentally changed our relationship with movies. They’re less of an “event” now and more of a constant presence. Easy to access and just as easy to ignore. What does it mean for filmmakers when massive theatrical distribution is no longer the gold standard, but the goal is still the same: to get as many people as possible to see your film?