It’s easy to think of an ad’s soundtrack as something that enhances the emotional moments or simply fills out the rest of the edit, and sometimes that’s true. But, there are also times when the script is flipped, when music becomes the starting point, not the finish line.
Sometimes a project is bigger than music or film, and we’re proud that Musicbed was able to contribute to the message in Nike’s “You Can’t Stop Us” spot. The piece is an inspirational examination of the struggles and triumphs we face, and how those struggles and triumphs can also bring us together.
Before the lights, cameras, actors, and awards, there’s only you and your idea. This idea exists in the dark, constantly evolving and begging to be put into the real world, representing a million different possibilities before it takes its final shape.
For Nike’s Lebron 17 spot, the team at Blue Ox Films knew they needed to do more than think outside the box—they needed to create a new one.
If you’ve thought there must be some secret to breaking into the high-end commercial film world, then the conversation we had with Über Content Founder Preston Lee is going to be a little bit disappointing. Because, as Preston told us — and as you’ve probably suspected deep down in your heart of hearts — the only real “secret” to breaking in is doing amazing work.
On a whim a few years ago, Eliot Rausch borrowed a 7D to film the final hours of his friend’s dog, Oden. When he woke up the next morning, Last Minutes with Oden had 30,000 Vimeo views, and Eliot’s directorial career had accidentally been launched. But that’s the way things seem to go for Eliot. Without trying to control or manipulate his career path, he’s inadvertently become one of the most well-respected independent filmmakers in the business. After working for major brands like Nike and Under Armour, Eliot is now taking a step back to rediscover what brought him to storytelling in the first place. This is our conversation with the legendary Eliot Rausch.
