Just like a good book, film or poem, a good ad requires repeat viewing. On the first watch of LaCoste’s incredible “Crocodile Inside” spot, you’ll follow the story and the spectacle, and maybe even look up the stunning song (It’s “Hymne à l’amour” by Edith Piaf). You may get a few chills or even notice the Buster Keaton-inspired moment.
We talk to a lot of talented filmmakers at Musicbed, but not all of them win Oscars. And we all know that you can be a world-class filmmaker and not take home the golden statue—Spike Lee, Alfred Hitchcock, Sidney Lumet, are a few great examples. In other words, not all great filmmakers have won Oscars. But, we can probably agree on something else: All Oscar-winners are great filmmakers.
Every brief that comes across a filmmaker or agency’s desk provides a choice. In that moment, you can choose to pay the bills or work on a project you love. If you’re one of the lucky ones, those two overlap. That was the case for the team at Blue Ox Films when they got a brief from The CW. It didn’t have everything planned out, and that was a beautiful thing.
Before the lights, cameras, actors, and awards, there’s only you and your idea. This idea exists in the dark, constantly evolving and begging to be put into the real world, representing a million different possibilities before it takes its final shape.
Launching your first feature is no small feat. Some will say the hardest part is finding an idea worth pursuing, or that the real roadblock is convincing other people that your idea is worth pursuing. Others point to the logistics of production as the real challenge. One thing is for certain: well-informed preparation goes a long way towards making the process smoother—helping you bring the film you’ve envisioned to life.
In filmmaking, it’s really easy for a project not to make it off the ground. At the beginning of pre-production, there’s a laundry list of things that can make you stumble out of the gate, which makes the production of Park Stories’ 8 part docu-series Prodigy even more astonishing.
Building a production budget is arguably the most important part of the filmmaking process. It creates the framework for the project, a rough outline for what will eventually be a film. But, it’s also one of the least fun parts of the process as well, probably just because it’s so damn difficult. There are an infinite amount of moving variables and unknowns — yet another reason building one is so important.
On certain levels, developing a production budget is the same regardless of the type of film, whether you’re diving into a personal project or developing branded content for a client. We’ve already tackled a few notes on developing a production budget on the personal side, but after speaking with producers Sarah Schutzki (Feral Creative) and Zanah Thirus (BBDO Atlanta), we decided the commercial side deserved its own article.
It used to be that music discovery happened between people. Friends would recommend new songs, DJs would play new bands, music writers would review new albums. And then, if something interested us enough, we’d go buy it. We’d listen to it. Over and over again. And if we fell in love with it, we’d recommend it to others. That’s how it went for a long time. Music discovery was this intentional, symbiotic relationship between music lovers and the music they loved.
