This month’s Musicbed Awards Official Selections have been chosen. Watch them here.
This month’s Musicbed Awards Official Selections have been chosen. Watch them here.
Just like a good book, film or poem, a good ad requires repeat viewing. On the first watch of LaCoste’s incredible “Crocodile Inside” spot, you’ll follow the story and the spectacle, and maybe even look up the stunning song (It’s “Hymne à l’amour” by Edith Piaf). You may get a few chills or even notice the Buster Keaton-inspired moment.
There are jobs, and then there are jobs. Take, for instance, when Rakish Director Kevin Foley landed a pitch for the International Olympic Committee’s full film campaign. That’s a job. Not only did it involve global travel, capturing stories around the world, but it also involved navigating a pandemic and an IOC that’s redefining their identity in the modern era.
We talk to a lot of talented filmmakers at Musicbed, but not all of them win Oscars. And we all know that you can be a world-class filmmaker and not take home the golden statue—Spike Lee, Alfred Hitchcock, Sidney Lumet, are a few great examples. In other words, not all great filmmakers have won Oscars. But, we can probably agree on something else: All Oscar-winners are great filmmakers.
Every brief that comes across a filmmaker or agency’s desk provides a choice. In that moment, you can choose to pay the bills or work on a project you love. If you’re one of the lucky ones, those two overlap. That was the case for the team at Blue Ox Films when they got a brief from The CW. It didn’t have everything planned out, and that was a beautiful thing.
Before the lights, cameras, actors, and awards, there’s only you and your idea. This idea exists in the dark, constantly evolving and begging to be put into the real world, representing a million different possibilities before it takes its final shape.
For Nike’s Lebron 17 spot, the team at Blue Ox Films knew they needed to do more than think outside the box—they needed to create a new one.
In filmmaking, it’s really easy for a project not to make it off the ground. At the beginning of pre-production, there’s a laundry list of things that can make you stumble out of the gate, which makes the production of Park Stories’ 8 part docu-series Prodigy even more astonishing.