We assume you make films because you want people to see them. Actually, more than just see — think, feel, resonate with, remember. An audience isn’t a passive group of eyeballs. It’s the reason your film comes to life. Literally, the motion of a film is created inside people’s brains. And the story too. Their experiences and feelings and thoughts and opinions will resonate with yours, and “movie magic” happens. It’s what keeps people going to the movies. And ⎯ allow us to be idealistic for a second ⎯ it’s what keeps filmmakers making them. So it’s funny that, when it comes to feedback, it’s so easy for us to believe that no one’s opinion matters but our own. Or, to go to the other extreme, to believe that someone else’s opinion is the only one that counts.